I understand the confusion. Actually, the link you have is tailored to our US friends.
Knowing the different time zones, we will be showcasing St Patrick's events at different times, but nothing stops you from join-in at the same time as your friend in Sweden.
If you would like to promote the event and join at the same time as your friends in Sweden,
here is the link for them with the time in CET (UTC/GMT+1).
I hope this helps. 🙂